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Mkt | Strategy

Today, the pressure is on to deliver on the demands of customers and investors—and to do it right now. More than ever, every business executive needs to be thinking carefully about how markets develop and how to sustain them, what customers and markets value, how to best serve these markets, and how to reallocate resources to succeed. As a company’s business model shifts to meet changing market requirements, its business strategy and IT infrastructure must be ready to shift as well.

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1 Comment

  1. CommentsJeff Aire   |  Wednesday, 26 August 2009 at 4:47 pm

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