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Here is an example of Social Media Mktg. done customer style.  Since I have been dealing with technology suppliers in every which way for 25 years, this anger doesn’t surprise me and I am about to adopt my first Apple product since the Apple II, released back some time in the 80’s.

I don’t own an iPhone personally, but I am smitten with the soon to be released iTablet (although I have no idea what Apple will call it) which is just my temp name for the iPhone’s, or iPod Touch’s perhaps, bigger sibling to come.  But there are some very important lessons to be learned about PDA’s here.  I have used them all it seems, except the magical iPhone.

The main reason I didn’t opt for an iPhone is that my eyes are too old to read cell phone/pda sized text.  But also because the pda is a communication tool, cell phone, text, email and all.  I had no need to switch to AT&T service just to get a shiny new iPhone to download crap onto.  So who knows what this guys beef with the iPhone policies are.  But the production of his customer media piece is pirty darn effective in my eyes.  The music is my favorite part, but the whole production is solid.  Here’s the video (in middle of article)…

Social Media Customer Feedback on Apple’s Policies w/iPhone http://su.pr/19TyHL Gun/Lighter Fluid not recommended, but make a good point :-) posted 6 hours ago.

I want to repeat what I said in the microblog that using a gun and lighter fluid to make a point is not a good thing (imho).  But we will be taking a look at the reasons iPhone customers might feel like shooting their beloved iPhones in upcoming articles, as I personally await the iPhone/iPod’s larger, yet younger peer to come :-)

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Tags: , ,   |  Posted under Marketing, Social Media, Technology  |  Comments  No Comments
Last Updated on Sunday, 29 November 2009 08:32

30K Click Through TEST I am aware of the fact that “virality” may not be in most people’s dictionary of choice yet.  However, after choosing the word, I checked with Wikipedia to see what they might think about my choice of wording.

Here’s what Wikipedia had to say about “virality”… http://su.pr/31RrDt

I will outline the purpose and results of this test in a future article, so check back if you are interested in this subject.  My test involved the combination of 2 social media tools, Twitter (what I call a microblog syndication tool), and StumbleUpon, A Social Bookmarking Tool.  And of course, my test involved Analytics, the way we measure results of a test like this.

With about 50 Microblogs on maybe a dozen subjects of presumed interest, we were able to determine a lot of great info. from the test.  One subject, being Twitter itself, yielded perhaps a third of all click throughs, and is helping to propel this test to the 30 day, 30K click through mark.  After exactly 24 days, we have hit the 1K per day click through mark on this test.  More to come about what this all means :-)

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Tags: , ,   |  Posted under Marketing, Social Media  |  Comments  No Comments
Last Updated on Sunday, 29 November 2009 08:27