MacBook Air Ways

If the looks alone don’t pull you in, then perhaps an all aluminum unibody chassis, turbo graphics, 128 Gig of solid state (flash) storage, 6 cell/7 hour integrated battery, a dual core cpu, 13″ view, and Mac/OS… in a 3lb – three quarter inch form factor.  A quick scan of the Apple MacBook site shows a base price of 15 big ones, and you’ll pay more for the flash storage and the faster cpu versions.

So why is Apple able to get twice as much dinero per unit for comparable Intel powered laptop pc’s, than the hoard of Windows hardware makers have ever been able to get with any version of Windows on their Intel-laptop?   A rhetorical question when you consider it can only be 2 things… Mac/OS and Apple user experience.

MacBook Air - At Home On An Airplane

Apple had a great quarter.  They surprised the analysts again, but this time it was more like a baffle than a surprise.  I had to tweet about this as I read the article which delivered the news…

“Mac Sales Up More Than Expected. Analysts Baffled, Say Logic has Been Defied” Hint To Analysts: Value Add  http://su.pr/4qOujb

But what was baffling me was why the analysts couldn’t seem to figure out these growth in sales numbers. Mac-OS based laptops are appearing in fast growing numbers on the laps of business travelers in airports around the world.  

Here is an example of Social Media Mktg. done customer style.  Since I have been dealing with technology suppliers in every which way for 25 years, this anger doesn’t surprise me and I am about to adopt my first Apple product since the Apple II, released back some time in the 80’s.

I don’t own an iPhone personally, but I am smitten with the soon to be released iTablet (although I have no idea what Apple will call it) which is just my temp name for the iPhone’s, or iPod Touch’s perhaps, bigger sibling to come.  But there are some very important lessons to be learned about PDA’s here.  I have used them all it seems, except the magical iPhone.

The main reason I didn’t opt for an iPhone is that my eyes are too old to read cell phone/pda sized text.  But also because the pda is a communication tool, cell phone, text, email and all.  I had no need to switch to AT&T service just to get a shiny new iPhone to download crap onto.  So who knows what this guys beef with the iPhone policies are.  But the production of his customer media piece is pirty darn effective in my eyes.  The music is my favorite part, but the whole production is solid.  Here’s the video (in middle of article)…

Social Media Customer Feedback on Apple’s Policies w/iPhone http://su.pr/19TyHL Gun/Lighter Fluid not recommended, but make a good point posted 6 hours ago.

I want to repeat what I said in the microblog that using a gun and lighter fluid to make a point is not a good thing (imho).  But we will be taking a look at the reasons iPhone customers might feel like shooting their beloved iPhones in upcoming articles, as I personally await the iPhone/iPod’s larger, yet younger peer to come